Bachelor of Marketing (100% in English)
Faculty: Business Administration
Department of Marketing
Duration of study: 4 years
Level: UNDERGRADUATE – HIGH-QUALITY PROGRAM
1. Introduction
The Bachelor of Marketing (high-quality program, 100% in English) is referred to the two leading prestigious Universities: New York University (NYU) and National University of Singapore (NUS).
The high-quality programs taught in 100% English at Faculty of Business Administration are training programs with the excellent curriculum – teaching method, class size, teaching staffs and practical experience. High-quality programs of the Faculty of Business Administration have the following features:
+ 100% of subjects are taught in English to train global citizens; After graduation, students can pursuit higher education or work globally;
+ Small-size classes; Good learning conditions, fully-equipped and modern facilities ;
+ Participate in talks, seminars, specialized workshops with leading experts in the industry;
+ Teaching staffs are experienced lecturers who are local and foreign professors and doctors ; Graduated from prestigious universities in the world; collaborated with lecturers who are senior managers in the field from leading domestic and foreign enterprises in Vietnam;
+ Internship opportunities at big companies, corporations, multinational companies to enable students apply theories into practices;
+ Participate regularly in professional practical activities through specialized competitions, seminars, talks and workshops;
+ Have priority to attend semester abroad exchange program and short-term international course.
2. Curriculum
Major: Bachelor of Marketing (high-quality program, 100% in English)
Code: 7340115
Training program in Marketing Major is conducted in 08 semesters with a total of accumulated credits requirement for each student to be eligible to graduate of 128 credits.
|
No. |
Knowledge |
Credit |
Detail |
|
1 |
General Requirements: 40 credits |
||
|
1.1 |
Political Subjects |
12 |
The Basic Principles of Marxism – Leninism, Ho Chi Minh Ideology, Revolutionary Way of Communist Party of Vietnam, Introduction to Laws |
|
1.2 |
Foreign Languages |
16 |
Influencer English, Researcher English, Master English Note: - Students participate in the English proficiency assessment during the enrolment / or submitting international certificates for the University to consider the entrance level. - English training roadmap concentrates right from the first year, from 12-15 months. Students must meet the expected English level as prescribed. |
|
1.3 |
Natural Sciences |
8 |
Calculus, Fundamentals of Informatics 1, Fundamentals of Informatics 2, Fundamentals of Informatics 3 and MOS examination about MS. Word and Excel |
|
1.4 |
Soft Skills |
4 |
Skills for sustainable development - Leadership & Intra-Personal Development, Learning Methods in University – Service Learning, Teamwork Skills |
|
1.5 |
Physical Education |
0 |
Swimming and 4 optional credits in 15 subject of physical education |
|
1.6 |
National Defense Education |
0 |
Including 3 National defense education modules (Students take part in military semester in summer semester) |
|
2 |
Discipline Specific Requirements: 88 credits |
||
|
2.1 |
Compulsory Core Subjects |
29 |
Business Research Methods, Macroeconomics, Microeconomics, Career in Marketing, Statistics for Business and Economics, Principles of Accounting, Principles of Management, Principles of Marketing, Company Law, E-Commerce |
|
2.2 |
Specialization |
40 |
Internship, Consumer Behavior, Practice 1: Events, Product and Branding Management, Service Marketing, Pricing, Asian Marketing Management, Strategic Marketing, Digital Marketing, Marketing Research, Managing Creative Content Development, Practice 2: Selling skills, Marketing Channels, Advertising and Promotion Management |
|
2.3 |
Graduation |
10 |
|
|
Work-integrated Education |
2 |
Professional Practices, Graduation Internship |
|
|
Graduation Thesis (or equivalent) |
8 |
- Graduation Thesis - Choose 03 courses (equivalent to graduation thesis): Applied Big Data Analytics in Management, Entrepreneurship, Change Management |
|
|
2.4 |
Elective Subjects |
9 |
Students choose 01 elective group |
|
|
Elective Group 1: Market Research |
9 |
Practice 3: Market Research, Qualitative Research Methods, Quantitative Research Methods |
|
Elective Group 2: Media |
9 |
The Impact of Technology on Entertainment and Media, Entertainment and Media Industries, Social Media Strategy |
|
|
Elective Group 3: Sales |
9 |
Retail Management & Merchandise, Customer Relationship Management, Business-to-Business Marketing |
|
3. Expected learning outcome
In order to graduate, students must accumulate and achieve the requirements according to the knowledge and skills standards prescribed in the training program and meet the expected learning outcomes:
- International English Certificate IELTS 6.0 or other equivalent certificates;
- MOS Information Technology Certification 750/1000 (Word / Excel / Power Point);
- Achieve extracurricular activity scores as required by the program;
- Achieve soft skills, professional practice skills.
4. Career prospects
Graduates from Bachelor of Marketing have the opportunity to work in the following positions:
- Marketers;
- Experts in market research, customer analysis, communication;
- Managing sales at consumer goods companies, retail companies, large business groups in Vietnam and the region;
- Managers and event organizers in Vietnam.